Did you know there’s a real simple way to stay informed on a particular subject without having to search for it all the time? With Google Alerts you can ask to be notified every time a specific keyword is discovered by Google’s search engine. Want to know when someone is talking about you online? Go to www.google.com/alerts, login with your google account (you can create one for free if you haven’t already), set up a new trigger using your First and Last name and save the alert. You will be notified via email in real time and you can cancel the alert by logging back into your account.